What you need to know to create a successful blog.
These days a
lot of people are interested in creating their own blog/website. The
motive is pretty obvious; to make money...no thanks to lack of jobs and
the present state of the economy.
Most of these people after
reading success stories of people like Linda Ikeji and Seun Osewa of
Nairaland.com all want to rush into blogging to make their own money
too. But what they don't know or understand is that it's not a get rich
quick scheme. It requires a whole lot of dedication, determination, time
and hardwork.
Most of us know Linda's story, Linda Ikeji's blog
was created around the time when not so many people have access to
internet, a year or so after Nairaland.com was created (visitors and
contributions back then were nothing to write home about), but these
guys didn't give in 'cause their sole aim I believe, wasn't to make
money quick but doing what they know how to do best.
You don't
just go in today and expect to start making money instantly, it just
doesn't work that way. And the funny thing is that the first thing these
new generation bloggers aim at after a few post on their blog is
getting Adsense approval or Affiliate marketing, but you don't even have
what it takes to support it yet *lol*.
No quality/unique
content, most just copy and paste stuffs from other sites on their own
blog. How do you expect me to come read the same thing I've already read
elsewhere on your blog? With this, there will be no traffic, which
means no 'clicking'...so how the hell are you even going to make money
from that Adsense? You need to get your acts together first. Post unique
stuffs, make yourself stand out among the others, give your visitors
something that'll keep them coming back.
*. Below are some few tips
Identify your audience
Before
you create content, you should identify your target audience (same as
choosing a niche). These are the people you want to visit your
blog/site. Once you have this sorted out getting traffic won't be
herculean task.
Know what your audience want
The
key to getting traffic is knowing what your audience want or are
searching for. You can use powerful tools like "Google trends" to
explore related keywords your target audience might be searching for.
Understanding related terms to your blog/site's content helps you create
more relevant content for your visitors which in turn gives you more
traffic.
Create valuable content
Give your visitors
the best possible experience they can get by creating unique, specific
and quality content. This will keep them coming back and reduce bounce
rate as they know they can't get what you've got to offer elsewhere.
Don't frustrate your audience
It's
annoying when you visit a blog and ads keep popping in your face from
every corner, it causes distraction and increases bounce rate.
*. Make sure you fix broken links
*.
Don't force people to register before they can use your site,
especially if what you're offering can be easily accessed elsewhere on
the internet.
*. Try as much as possible to always avoid grammar or spelling mistakes.
*. Make sure there are not too many ads in a page on your site.
*.
Make navigation easy for visitors, use navigation bars that calls out
important sections of your blog/site which is clear about where it takes
them e.g 'Home', 'News', 'Contact Us' e.t.c
Make your blog/site mobile-friendly
More
than 60% of internet users in Nigeria today access the web using their
mobile devices. Make sure your blog/site is mobile friendly, loads and
displays correctly on a mobile device. Click here google webmasters tool to check if your blog/site is mobile friendly.
Now that you've known all these, you can proceed to creating your own blog and making it the best among peers. Goodluck.
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